Dynamics of Social Adaptation

Study of Changes in Social Behavior of Communities in the Nepal Van Java Tourism Area, Butuh Village, Kaliangkrik District, Magelang Regency

Abstract

This research aims to describe and analyze the reality of changes in social behavior that occur in the Nepal Van Java Tourism Village area, as well as describe and analyze the forms of social adaptation of the community in connection with the reality of changes in social behavior in the Nepal Van Java Tourism Village area. This research was conducted using descriptive qualitative methods. The data analysis technique used in this research uses steps such as data collection, data reduction, data presentation and drawing conclusions/data verification. The "Nepal Van Java" Tourism Village in Butuh Village, Magelang Regency, Central Java, was developed by the local community with the principles of Community-Based Tourism (CBT). The community has autonomous control over decisions, operations and profit sharing in the tourism business. The management of this tourist attraction has met CBT parameters by preserving the environment through the Sapta Pesona program, preserving local culture, and involving community participation. The growth of tourism can be seen from the number of participants as tourism managers and actors. Distribution of benefits to marginalized communities also occurs through income for Butuh Village. Internal and external communication by Pokdarwis is key in achieving tourism development from "Nepal Van Java" to Magelang Regency. Tourism awareness, community participation and agricultural tourism packages have also increased the attractiveness of this destination. Social media, especially Instagram, plays an important role in the promotion of "Nepal Van Java". Good management can lead to a downward trend in tourists. This village also collaborates with various parties, such as universities and the Magelang Regency Government Service. The importance of cultural and environmental preservation is emphasized, with the integration of local wisdom as a key to authentic appeal. Economic development through handicrafts, local culinary delights and tourism services has a positive impact on the micro economy. Synergy with Magelang City is considered important for optimizing management and marketing. Marketing strategies, through social media and partnerships with travel agents, can increase the village's attractiveness. The "Nepal Van Java" Tourism Village has promising prospects, but faces challenges such as changes in tourism trends. Regulation and careful planning are needed. Sustainable management, cultural and environmental preservation, as well as improving the quality of tourist experiences are the main focus in developing this village and tourism growth in Magelang Regency.