Community Empowerment through Processed Moringa cultivation, Production and Marketing

Study of the Keloris Community in Ngawenomboh Village, Kunduran District, Blora Regency, Central Java, Indonesia

Abstract

In essence, community empowerment is the main result of the community empowerment process. Local potential is social capital in increasing community empowerment. Has the community empowerment carried out by the Keloris community in using Moringa as a healthy processed product had a positive impact on community empowerment? Through the research focus of empowering, sustainability, technology approach, researchers analyzed the empowerment process in the form of moringa cultivation, moringa production, production partners and distribution partners, as well as factors that influence empowerment activities. Through a participatory communication approach, it provides space for interaction between Keloris and the community in realizing empowerment activities. This research aims to analyze the role of moringa in empowering the community of Ngawenomboh Village, Kunduran District, Blora Regency, Central Java in using moringa as a healthy processed product, as well as what the factors behind it are. Using a social facts paradigm approach reveals in-depth phenomena in a qualitative descriptive manner by exploring data through in-depth interviews and observations with information sources from both the Keloris community and other participants. This research resulted in the role of the moringa community in empowering the community to use moringa as a healthy processed product. It has created empowerment, independence, community entrepreneurship even though sustainability obstacles are caused by community mindset, keloris commitment, technological adaptation and stakeholder support. In general, community empowerment activities are able to bring positive benefits in the form of awareness of the processing and use of moringa to provide economic value for family nutrition. This research contributes to a model for empowering the use of moringa based on the InLine System, namely a nutritional locking method that guarantees the quality of moringa.