Phenomenological Study of Rental friend in Urban Communities

Perceptions of Actors and Users of Friend Rental Services in Malang City

Abstract

The emergence of rental girl firend services of the opposite sex in urban areas as a result of the dynamic and pragmatic nature of urban life has given rise to problems of social alienation. This research is descriptive qualitative with perception theory as the main theory. The research objects are users (clients) and actors (talent) of the Rental girl firend_Uwu agency in Malang City. The aim of the research is to analyze and describe the perceptions of users and actors in using services and interacting with users, analyzing and describing supporting and inhibiting factors. Data was obtained through observation, interviews and documentation. Data analysis used the Miles - Huberman qualitative method. The validity of the data was tested using data triangulation. The research results showed that (1) users and actors of the Rental girl firend_Uwu rental service consider it can help someone with social relationship problems and loneliness even though it is contrary to Indonesian cultural customs. The benefits are build self-confidence, treat past trauma, and help someone interact with the opposite sex again. (2) The motivating factor for users is wanting to better understand how to interact with the female, treat past trauma, and experience interactions with the female without having to incur ongoing costs. Meanwhile, actors want to earn additional income and meet lots of people. The inhibiting factor for users is fear of being known by friends or family, while actors are afraid that users will violate agreements or commit immoral acts.