Study and analysis of Management of the Tinggi Hari Megalith Tourist Attraction

A case Study of Community Behavior in Simpur Village, Gumay Ulu District Lahat Regency, South Sumatra Province

Abstract

This research aims to analyze community behavior in managing the Tinggi Hari Megalith tourist attraction in Simpur Village, Gumay Ulu District, Lahat Regency, South Sumatra Province, and analyze the driving factors and inhibiting factors in managing the Tinggi Hari Megalith tourist attraction in Simpur Village, Gumay Ulu District, Lahat Regency, Sumatra Province. South. In this research, researchers used qualitative research with descriptive methods. In analyzing the results of the data that researchers obtained in the field regarding community behavior in Simpur Village, Gumay Ulu District, Lahat Regency, South Sumatra Province in managing the Tinggi Hari Megalith tourist attraction, researchers used several stages, namely activities in data analysis including: Data Collection, Data Condensation , Data Display and Conclusion Drawing/Verifications. Based on the results of data analysis and theory, it was found that the norms and attitudes of the Simpur Village community influenced their behavior in managing this tourist attraction, with beliefs and evaluation of daily behavior as well as motivation to progress as supporting factors. The norms and beliefs held by the community influence their behavior in managing the Tinggi Hari Megalith Tourist Attraction. The people of Simpur Village have great motivation to increase their knowledge and welfare. However, the lack of tourists and lack of community empowerment in managing this tourist attraction, which is still managed by the Lahat Regency Culture and Tourism Office under the authority of the Jambi Regional Cultural Heritage Center, are the main obstacles. Driving factors in managing this tourist attraction include the existence of the Tinggi Hari Megalith, natural resources for making souvenirs, the friendliness of the population, and motivation to prosper, which is supported by related parties. However, inhibiting factors such as lack of human resources, funds and management authority, coupled with the lack of government policies to facilitate infrastructure and rumors of security disturbances, are still challenges. This research concludes that even though the community has great potential and motivation, various obstacles still hinder the optimization of management of the Tinggi Hari Megalith Tourist Attraction.