Effect of SRM (Student Relationship Management) on Student Satisfaction: A survey-based analysis on undergraduates across various computer education institutes in Patiala, Punjab

Abstract

This research developed a model of student satisfaction through literature review, identifying factors influencing perceptions of higher education institutions. A questionnaire was designed to survey student opinions, and regression analysis validated the model, with 50% of the variation in satisfaction explained by the identified factors. Key contributors to student satisfaction included infrastructure such as libraries, labs, and sports facilities, technology, and placement services. Technological tools like Learning Management Systems (LMS), smartboards, and communication platforms such as WhatsApp were significant influencers of satisfaction and performance. Placement services emerged as vital, while curriculum design showed limited impact. This study emphasizes the importance of meeting student expectations for a conducive learning environment, good academic facilities, and robust career support. Enhanced student satisfaction can boost institutional reputation and rankings, attracting dedicated students and ensuring sustainable growth.