The Digital Revolution in Broadcasting: Integrating Journalism, Radio, and Television in Post-COVID-2019 Jordan

Abstract

This study looks into how the broadcasting field in Jordan changed after COVID-19, especially how journalism is now working together more with radio and television using digital methods. The research focuses on how media organizations use things like AI, live streaming, cloud tools, and content repurposing to deal with challenges and engage more audience. A survey was done with people working in media in Jordan to measure how new technologies, audience habits, and training efforts are affecting the field. The results show that using advanced digital tools helped to increase audience engagement and innovation, while also reducing some operation problems. Also, people in Jordan now consume more digital news than before, and using content across platforms like TV, social media, and podcast helped media reach more people. This paper gives a clear picture of how the digital revolution is changing journalism in Jordan and what strategies work better in this new environment.