Digital Divide and Job Search Behaviour: An Empirical Study of Educated Urban Youth in Aizawl, Mizoram

Abstract

This study explores the influence of digital access and skills on job search behaviour among educated youth in Aizawl, Mizoram. Using empirical data from 304 respondents, it examines the nature and frequency of job applications, utilization of online platforms like hnainpui.com, and preferred modes of application. Findings reveal that while nearly half of the respondents use online modes to apply for jobs, a significant proportion remains digitally excluded. Only 16.8% reported using the state-supported employment portal hnainpui.com. These patterns suggest a pressing need for digital literacy initiatives to improve employment outcomes and labour market efficiency in the region.

This study investigates the influence of the digital divide on the job search behaviour of educated urban youth in Aizawl, Mizoram. In a rapidly digitizing world, digital access and literacy are crucial in determining employability and access to job opportunities. Using primary data collected from 304 graduates and postgraduates who completed their degrees within the last three years, the research explores their preferred modes of application, frequency of job applications, and use of the state-run job portal hnainpui.com.

Findings reveal that while 49.3% of the respondents use online modes to apply for jobs, a substantial 43.4% still rely on offline applications. Only 16.8% had used hnainpui.com, highlighting low awareness and possibly usability challenges. Moreover, 52% had not applied for any jobs in the past six months, signalling a deeper issue of limited digital engagement and structural constraints. Key challenges identified include digital illiteracy, lack of awareness about online platforms, inadequate internet infrastructure, and a reliance on intermediaries. To address these gaps, the study recommends improving digital literacy through workshops, simplifying employment portal interfaces, and launching targeted awareness campaigns. A mobile-first approach, better portal integration with social media, and digital job fairs could further enhance engagement. Bridging this digital divide is essential to improving labour market participation and employment outcomes for Aizawl’s youth.