Internationalization Strategy and Financial Spinoffs: The Case of Popular Central Bank Group

Management

Abstract

The main objective of this scientific article is to present the popular central bank group and its internationalization strategy. A qualitative study was conducted to determine the crucial role played by African subsidiaries in the development of the bank’s financial indicators. The quantitative and empirical study aimed to answer the basic problem of how the company can maintain the positive contribution of these subsidiaries to the development of the banking group in general. It shows that the answer of this challenge is not an easy task. It is therefore essential to choose the right country for the implementation, the good regional director, a permanent and fluid communication as well as continuous monitoring and control between the group and the subsidiaries. In sum, BCP’s internationalization strategy is a good example to follow, as the financial results of African subsidiaries show.